Sales of vegetarian and vegan products across Irish supermarkets are soaring, according to new figures.
One in five customers chose vegetarian products during a 12 week period examined by Kantar Worldpanel Ireland.
Director of Kantar Worldpanel, David Berry, said that, “Shoppers increasing interest in vegetarian and vegan lifestyles was clear as sales of vegetarian options surged by 18%. One in five shoppers picked up a vegetarian product during the past 12 weeks.”
Veganism has been steadily increasing in popularity in Ireland and the UK over the past two years. A recent survey has revealed that a staggering 7% of the UK is now vegan, which is around 3.5 million people.