KFC has announced plans to test a faux version of its famous chicken with Irish and UK consumers later this year.
If the product is a hit with the public, it could launch as a regular on the menu in 2019. Some sources are stating that the test will be conducted in just the UK, while others are claiming the locations will be Ireland and the UK.
Vegan Éire has reached out to KFC Ireland to clarify.
According to an article in USA Today, KFC is aiming its faux meat at customers who want to reduce calorie consumption, rather than animal-rights activists (despite the fact that veganism – a moral belief – has risen in the UK by 700% in just two years).
The faux chicken – which is being billed as “a vegetarian option” – is part of a plan to reduce calories by 20% per serving by 2025.
Research firm NPD Group has stated that approximately 14% of US consumers (43 million people) regularly use plant-based alternatives like almond milk, tofu and veggie burgers instead of traditional foods, even though 86% said they don’t consider themselves vegetarian or vegan.
Ultimately, the less animals that are exploited and eaten, the better.