The ‘Free From’ cheeses first hit shelves in April last year after the success of Sainsbury’s range. Tesco teamed up with Bute Island Foods (who also worked with Sainsbury’s) to develop their own coconut-based cheese.
Products sold out around the country just days after release. This has been cited as a major factor in why Tesco’s share price has risen to its highest since 2015.
Tesco’s Head of Plant Based Innovation, Derek Sarno, said, “We’re selling out everywhere and are wicked happy about that. If it’s not there when you try to find it, know it’s coming. If your local Tesco doesn’t sell it – then ask them to.
“We’re really so happy and thrilled to finally have something to eat that tastes as good as the mission feels. I just keep thinking every time someone has one of the meals that means they’re not eating animals – and that is a good thought.”
Wicked Kitchen has also announced plans to expand with new lunch options.
Sarno has said that the new items will include updated packaging, improved existing products and new innovation.
You can buy any 2 Wicked Kitchen products for €9 now at Tesco.ie.