White Witch is an Irish company with a difference. Not only is it the first company in Ireland to go plastic-free with its packaging, it’s also vegan and BPA-free with a range of organic, ethical skincare.

Based in Connemara in Co. Galway, White Witch is very environmentally-conscious and believes that nature shouldn’t pay the price for human beauty. From start to finish, the process is handled by the White Witch team themselves. They speak to the growers, the suppliers and local people to acquire the best quality ingredients harvested in the most ethical way. All of their products are made using wild flowers, plants, oats and seaweed from the unspoiled coast and meadows in front of the Atlantic Ocean.

We spoke with founder, Ruth Ruane, about the company that means so much to her and what she sees for its future.